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Strategic controlling in a practice
JANKOVSKÁ, Lucie
This bachelor's thesis deals with strategic controlling in practice. The theoretical part represents the concept of controlling, its history, goals, and organizational integration. Afterwards, it represents types of controlling, and a substantial part is devoted to strategic controlling tools. In the practical part is at first represented analyzed business. After that, analyses were performed. The most important part of this thesis is recommendations based on results from analyses. Recommendations should improve strategic control in the chosen business.
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Marketingová strategie komunitní stítě Bezones
Kadlčková, Anna
The bachelor thesis presents a marketing study of the unique ambitious start-up project of the Bezones joint-stock company, which is primarily focused on the de-velopment of business relations between companies whose target customer is not the end consumer. The literature review summarizes theoretical knowledge about strategies and marketing situational analysis. In the following part of the work the components of the current marketing mix were described and based on selected types of marketing analyzes the internal and external environment of the company as well as the surrounding area was evaluated. The company's analysis process was also supported by a questionnaire survey. All results were then summarized using the SWOT analysis. The output of my work is the design of the marketing strategy of this Internet business community network, designed exclusively for business-to-business (B2B) segment.
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European Low-cost Air Transport and the Verification of the Blue Ocean Stategy
Rázová, Ilona ; Dvořák, Jiří (advisor) ; Kincl, Tomáš (referee)
This thesis tries to prove a functioning of the Blue Ocean Strategy on the case of Europen low-cost air transport. Through the Blue Ocean Strategy´s Analytical Tools and Frameworks, specifically with the help of the Strategy Canvas, the Four Actions Framework and the Eliminate-Reduce-Raise-Create Grid, it is proven that the strategy introduced by the airline Ryanair in the nineties of the twentieth century corresponds to the Blue Ocean Strategy. Through the same Analytical Tools and Frameworks and a comparison of business models of three low-cost airlines also the time validity of the Blue Ocean Strategy is proven in this case. The functioning of the Blue Ocean Strategy on the case of European low-cost air transport was verified.
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Blue Ocean Strategy as a Prerequisite for the Success of the Company
Lojdová, Ivana ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
The goal of thesis is to verify the assumption that the company's strategy constituent elements Blue Ocean Strategy leads to a higher success rate, according to selected criteria. The theoretical part is based on literature and clarification of terms with which I work. The key pillar is to understand the difference between blue and red oceans. I also explain the strategic management approach compared to the Blue Ocean Strategy. This part is based on literature and expert opinion. The knowledge gained is reflected in the analysis of ten companies. These companies are examined in terms of tools and strategic management using tools Blue Ocean Strategy. Successful companies are further analyzed and observational characteristics of strategies is indicated whether they match the characteristics of the Blue Ocean Strategy and lead to greater company success.
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Analysis of success factors of the company
Nguyen Hai, Phong ; Neumaierová, Inka (advisor) ; Petrůj, Šimon (referee)
The main goal of the thesis is to analyze a business project TamTam. The partial aim is to confirm respectively to refut the presumptions that were set by the co-founders of the project. Another goal is to evaluate the feasibility of the current strategic plan. If the current strategic plan shows to be unfeasible, an alternative strategic plan with a different business model will be proposed. The theoretical part describes the methods which are used in the practical part. The practical part analyzes the market with Vietnamese entrepreneurs. The companys financial position will also be evaluated with suggestions for improvement. In the last chapter, an alternative strategic plan is drafted and recommended. Analytical conclusion of the alternative strategic plan is measured against ROE, EVA, net present value and SWOT analysis.
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Business Plan for Establishment of Private Nursery School
Dundáčková, Tereza ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The thesis is a proposal of a business plan for the establishment of private nursery school in the Czech Budweis. Private nursery school shall be established as a limited liability company. The business plan is based on market needs, analysis of the market and the local market, which is characterized by excess demand for the services of pre-school education of their existing capacities. Feasibility and viability is based organizational, marketing and financial plan mainly. Own market space, where competition is eliminated from the game captures the Blue Ocean Strategy.
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Blue Ocean Strategy
Reiman, Yuliya ; Svoboda, Petr (advisor) ; Dvořák, Jiří (referee)
The subject of my bachelor's thesis is "Blue Ocean Strategy". The main goal of this work is to explain the problems of Blue Ocean Strategy, which is the actual trend in the market. The thesis is divided into two parts. The first part describes what it is competitiveness, competitive advantage, Porter's five forces model and its competitive strategies further build on the Blue Ocean Strategy, value innovation, analytical tools and system framework of strategy and attributes that well-developed Blue Ocean Strategy must have. In the practical part then I will focus on the application of Blue Ocean Strategy on the example of the emerging sports center in the Jindrichuv Hradec, using analytical tools and system frameworks of this strategy.
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Strategické řízení společnosti Zemědělské služby Dynín, a. s.
Ženčuch, Jan
Strategic management of the company Zemědělské služby Dynín a.s. Master thesis. Brno: Mendel University in Brno, 2014. Thesis focuses on formulating proposals for the strategic measures of company Zemědělské služby Dynín a.s. Using the "conventional" methods of strategic man-agement and the methodology of Blue Ocean Strategy. The thesis analyzes exter-nal and internal environment of the organization. Based on the results of the anal-ysis there are formulated strategic recommendations in the context of both approaches. After evaluation of the proposed strategies, it is recommended to combine the results of both approaches.
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